The Cracker Barrel Store in Hopkinton is now Hopkinton Village Store

Handpainted General Store and Deli sign in Hopkinton, NH

This week, we bought The Cracker Barrel in Hopkinton, and we’re excited to carry on a 230 year institution in Hopkinton Village with the support of the existing staff. You’ll notice some immediate changes around the store – starting with the name. From now on, we’ll be known as Hopkinton Village Store, which by our count is at least the tenth name the store has had in its history.

Whatever you call it, we know that for many of you the store fits into the routine of your life, and we want to assure you that you won’t see major changes. Of course, we have many exciting ideas that we look forward to implementing over time, all the while continuing to offer the morning coffee and breakfast sandwich, lunchtime soup, Friday night pizza, and our top-quality meat and grocery items that you know and love.

We are Allison and Will, New Hampshire natives who live near the store in Hopkinton, NH. We were introduced by Allison’s cousin in 2013, were married at the New London Historical Society in 2016, and moved to Hopkinton to be close to family in 2019 following the birth of our daughter.  

Allison was raised in Bow, NH, and as a young adult lived in upstate New York, Manhattan, Brooklyn, and Cambridge before making her way back to the seacoast of New Hampshire to start a family with Will. She works in software product management and marketing. 

Will was raised in Manchester and Bedford, NH and is a Veteran. Following his service, he attended the University of New Hampshire. He has worked in food markets around the state starting at the age of 12, and now manages store partnerships and marketing. 

Together, we love to explore New Hampshire by hiking boot, mountain bike, canoe, and alpine ski, and relax by cooking a meal, watching the stars, and brainstorming ideas for Hopkinton Village Store together. 

We and our excellent staff are locals passionate about nurturing community. We work with local companies for everything from heating oil to insurance to the many wonderful Hopkinton- New Hampshire- and New England-made local products on the shelves. 

We’re grateful for your support of Hopkinton Village Store. When you see us around, please introduce yourself: we love to hear from you. 

Allison and Will

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